I'm a Design Strategy Lead, originally from Scotland - living in London.
I’m lucky to find myself doing what I love, exploring how design and technology might impact, influence and change the way people live.
Over the last few years I've been guiding companies through a process of design-led innovation. By working alongside business stakeholders and spending time with people using a product or service we’ve been able to unearth the most valuable insights and opportunities for companies. In turn, it has allowed us to balance what is possible, what is wanted, what benefits the business to create a strategic direction going forward.
As the Insight & Design Strategy Lead within the Design Group of McLaren Applied Technologies, I advocate for an approach which recognises the value of combining human insight, data science, technology, and design to deliver life improving innovation.
Currently we’re embedded within several programmes across health, public transport, motorsport and automotive, from working to improve health outcomes and patient experience by collecting real-world data, to providing insight on systemic challenges that will lead to improved operational performance at airports.
Last year I completed IDEO's Leading for Creativity course and won a D&AD New Blood Pencil.