I'm a Design Strategist, originally from Scotland - living in London.
I’m lucky to find myself doing what I love, exploring how design and technology might impact, influence and change the way people live.
Working within McLaren Applied Technologies Design Group, I advocate for research-led design which recognises the value of combining human insight, data science, and technology with design to deliver life improving innovations.
I currently work on several programmes in health and public transport, focussing on both improving health outcomes and patient experience by collecting real-world data, and providing insight on systemic challenges that will lead to improved operational performance.
I have experience leading global brands through a process of research led design including planning and conducting in depth, generative and evaluative, research studies that aim to uncover what is possible, what is wanted, and ultimately what benefits a strategic business direction.
Last year I completed IDEO's Leading for Creativity course and won a D&AD New Blood Pencil.