The Argumentative Purchase

Over the past couple of months we have been running a customer research project in order to better understand different paths to purchase. We noticed that when buying for ourselves we give into our desires and become convinced that we need a product for its functional potential, even when it has absolutely none.

It's an internal battle where we rationalise the irrational until we give ourselves permission to buy.

We’re collecting, sharing and celebrating these stories in order to analyse patterns and gain insight in what drives these powerful moments, as well as highlight the power our internal dialogue has on our purchases. Our approach was to gather these insights in drawings and stories, sharing them online.

The strength of this method lies in human behaviour, what we’ve uncovered is a method of research that people love to be involved in, we’ve found voyeurism in reading these stores and the release of sharing your own. We’ve already applied some of our learnings to brand experiences we’ve created. 

Over the coming months we'll continue to pull insights from the findings and publish our results. Hopefully in the longer term we will continue to apply them to client work and create even more compelling experiences for customers.

We'd love if you wanted to add your own moment to the collection.


Credits -  Sean McHarg & Hannah Steele, Experience Designers