How might we create a retail experience that helps build our identity?
In a life constantly subject to change, some consumers can find themselves feeling overwhelmed, anxious, out of control and losing sight of their identity. The phrase 'retail therapy' comes to mean more as the same consumers find the reason in which to purchase in the form of being. Interaction with designed goods, and therefore the cultural categories they inhabit, can make their dreams, ideals, and even their identity tangible, constant and allows them to regain control. Consumption has become a method used to sculpt identity.
However, this act of adorning ourselves with commoditised goods, is being made more challenging by the constant streamlining of products, services and marketplaces. The instant gratification (some) services are moving to provide doesn't begin to provide the fulfilment that "identity-crisis" consumers are searching for. After undertaking research and working with participants I created Recolo. A connected lifestyle experience aimed at encouraging celebration as part of online consumption. In this new form of commerce a series of connected objects blend data with emotion to represent relationships, goals and aspirations along with yourself, creating physical interactions to balance financial spending between the self and others.
By creating a supplementary artefact and slowing the gratification process, encouraging the evaluation of guilt and neglect, Recolo looks to foster a longer-lasting, more fulfilling and holistic way of consuming.
It's Tamagotchi, for the soul.